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Yair Landau introduces Sony Online Entertainment (SOE) to Mass Animation with the DC Universe Online (DCUO) Animation Contest.

Saturday, 21 November 2009


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Sony Online Entertainment (SOE) and Mass Animation have announced the DC Universe Online (DCUO) Animation Contest. The DCUO Animation Contest is version 2.0 of the acclaimed Mass Animation Facebook application and will give DC Comics fans, gamers and animators a chance to animate heroes and villains from the DC Universe Online game currently in development by Sony Online Entertainment, and to collaborate in creating a CGI trailer and in-game character animations. The DCUO/Mass Animation contest is scheduled to launch on December 7, 2009.

“The DCUO/Mass Animation contest takes a part of the game out of the development studio and puts it in the hands of fans, an empowering opportunity for our community,” said John Smedley, president of SOE.  “Players will have a chance through qualified contest submissions to be involved with the game’s development at a deeper level than ever before by animating actions for in-game heroes and villains.”

When contacted by CGSociety earlier in the week, Yair Landau, founder of Mass Animation, said "The original Mass Animation project well extremely well, much better than expected to be honest. 51 animators from 17 different countries collaborated in the making of this unique and wonderful film which introduced Mass Animation to the world."

"Some animation careers started," adds Landau. "One got a job at R&H, and I met a bunch of them at SIGGRAPH, It was working in such a formal finishing pipeline that people really responded to. They enjoyed the public part on Facebook, but really appreciated the professional pipeline experience as well."

On the Facebook launch site for the DCUO/Mass Animation contest on December 7, there will be a full animatic, and there will be fully rigged models, as well as full featured Maya software for people to download for free.

All the tools that animators will need to collaborate on this project, including a special edition of Autodesk Maya 3D Animation software, storyboards, designs and fully-rigged 3-D models will be provided to contest entrants and accessed through the Mass Animation application on the DCUO Facebook fan page. Participating animators will upload their contest submissions back to the application for viewing, voting and sharing with their friends. New to the contest this year will be the Mass Animation iPhone app, which gives people a new way to view and vote on submissions. Qualified contest winners will receive cash or other prizes. Each week, voters and a panel of judges will help determine what shots qualify as the “best” and will be eligible for voter prizes.

"I pitched it to Jim Lee at Comic-Con and he was hugely supportive," says Yair Landau, "In Mass Animation 2.0, we are opening the animation process to traditional animators as well as gamers and inviting artists to animate some of the coolest most classic characters on the planet such as Superman, Batman, The Joker and Wonder Woman. By opening up the contest to gamers and involving them in asset creation, there will be a real sense of connection to the game before it even launches. There's a lot less emotion in this one. A lot more action."   Be prepared on December 7.

Mass Animation’s first collaborative animation project, Live Music, is scheduled for theatrical release on November 20th with “Planet 51.” Inspired by Shakespeare’s “Romeo and Juliet” and early CGI films, the story follows Riff, a rock ‘n’ roll guitar, falls in love to the wrong song but ends up with Vanessa, the classical violin of his dreams.

Related links:
Mass Animation
Sony Online Entertainment
DC Universe Online Animation Contest Facebook page
 
 
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