Australia-based visual effects company FUEL VFX has been nominated for the VES Award for 'Outstanding Visual Effects in a Commercial' for BMW 'Hydrogen'. The nomination is a great honor for FUEL, now a finalist alongside some of the world's best known VFX houses: Digital Domain, MPC, Method Studios and Framestore-CFC.

“Although the work is technically challenging we believed the final result should belie this and appear simple and elegant,” said Fuel VFX Supervisor Simon Maddison. “The director wanted a stylised treatment to the CG water - the concept was not so much about the physics of liquids but about using the beauty of liquid motion to describe the BMW technology in a creative and artistic way.”

The 25 seconds of CG animation, at HD resolution, was completed at Fuel in just three weeks. The result illustrates the breakthrough technology of the BMW 'Hydrogen 7.’ This is a car that produces water emissions instead of CO2.

FUEL TEAM and Nominees
VFX Supervisor: Simon Maddison VFX Producers: Dave Kelly
Fluid Simulation Technical Directors:
Mike Bain, Sam Cole

Click this LINK to launch the 'Hydrogen' video.