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CGSociety CGFilm
Real-Time Motion Capture supports production and performances.
11 August 2006

VICON’s House of Moves brings motion capture to the production and completion of a trio of new Target TVCs. Real-time motion capture and visualization at VICON House of Moves' Los Angeles facility allowed Radium and advertising agency Peterson Milla Hooks to bring realistic human performances to more than a dozen complex digital characters, allowing those on set to make critical creative decisions and approvals, at the shoot.

Watch Target Apparel
Watch “Target_Apparel”
30 Secs, (3MB mov)
Watch Target taking care of Education
Watch “Target_Taking_Care_of Education”
30 Secs, (3MB mov)
   
Watch Target Supplies
Watch “Target - Supplies”
30 Secs, (3MB mov)
Requires CGTalk or CGSociety Membership & QuickTime 6

In a two-day session, VICON House of Moves recorded choreographed dance moves, walk cycles and interactions with multiple performers. Real-time motion capture with VICON MX40 optical motion capture cameras provided producers and agency creatives the advantage of viewing what the live actors and dancers were doing on stage, and at the same time see these performances tracked directly to Radium's character models.

All of the ads feature CG characters formed from items out of Target's aisles. The spot "Apparel" bring to life the product characters, showing them mirrored with footage of live-action kids. A Target product ballerina (protractor skirt, pencil legs) pirouettes just like the pigtailed real girl beside her. A boy erases a wipe board while his product counterpart (a book bag with a writing pad head and pages that sit just like bangs) does the same.


The Ad "Supplies" sees a veritable parade of back-to-school provisions – a tiny dog running on crayon legs and chewing at paper with mini-stapler teeth, a walkman doing an aerial split, a glue bottle strutting on the tips of paintbrushes -- marching into a book-bag.  In the spot "Taking Care of Education," product guys such as an athlete (basketball middle, tennis ball eyes) and musician (drum-set stomach, cymbal head) get in line with their own specific attitudes and styles.

"One of the beautiful things about real-time motion capture is that you have the live performance of the performers right in front of you and at the same time you have it projected onto your CG character rigs," said Aladino Debert, Head of CG, Radium.  "Our clients couldn't believe they were able to see then and there what the digital characters were doing in the actual spots."


"It was a two-day shoot with up to three performers motion-captured simultaneously in real time," detailed VICON House of Moves Executive Producer Scott Gagain. "In addition to providing real-time performance capture, we also provided real-time video with timecode and delivered dailies just as you would in live action in the form of Quicktime movies with real-time rendered images from playback.  These are the capabilities that have made motion capture a viable solution for realizing creative vision and streamlining the production chain."

Target "Apparel", "Supplies", "Taking Care of Education"
Credits:
Advertising Agency:  Peterson Milla Hooks – Minneapolis, MN

Visual Effects/Post Production

Radium – San Francisco, CA and Santa Monica, CA
Creative Director:  Jonathan Keeton
Lead Artist:  Aladino Debert
Discreet Inferno Artists:  Federico Saccone, Orin Green, Julie Jang
CG Artists:  Tom Briggs, Mike Hobbs, Leo Juarez, Didier Levy, Eric Mattson,
Deb Santosa, Val Sinlao, Rick Thomas, Mark Wurts
VP, Head of Production:  Carey Crosby
Executive Producer:  Jeff Blodgett
Producer:  Donna Langston
Production Coordinators:  Matt Thunell, Chris Wright
Production Assistants:  Adam Hicks, Sarah Cave, Tim Pries
Researcher:  Analisa Goodin
Lead Artist:  Aladino Debert
CG Supervisor:  Dariush Derakhshani
Motion Capture Supervisor:  Giancarlo Lari
Artist Manager:  Brad Reinke
Director of Engineering:  Jim Bartel
Engineers:  Rob Robensdorf, Brian Terell, Alex Hegedus
MCR Technician:  Gabe Castellanos
Matte Painters:  Kent Matheson, Ryan Gibson, Roger Kupelian

Production: Roaring Tiger Films – San Francisco, CA


Motion Capture:  VICON House of Moves – Los Angeles, CA

Executive Producer:  Scott Gagain
Associate Producer:  Greta Anderson
MB Tech:  Amy Calcote
Production Manager:  Chris Bellaci
Motion Capture Supervisor:  Gary Roberts

VFX/Post Production:  Radium – San Francisco, CA and Santa Monica, CA

Lead Artist:  Aladino Debert
CG Supervisor:  Dariush Derakhshani
Motion Capture Supervisor:  Giancarlo Lari
Artist Manager:  Brad Reinke
Discreet Inferno Artists:  Federico Saccone, Orin Green, Julie Jang
CG Artists:  Tom Briggs, Mike Hobbs, Leo Juarez, Didier Levy, Eric Mattson,
Deb Santosa, Val Sinlao, Rick Thomas, Mark Wurts
Director of Engineering:  Jim Bartel
Engineers:  Rob Robensdorf, Brian Terell, Alex Hegedus
MCR Technician:  Gabe Casteleanos
Matte Painters:  Kent Matheson, Ryan Gibson, Roger Kupelian

Related links
:
VICON House of Moves
 
 
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