Spontaneous Creates All-CG
Surprise
Posted 16 December, Spontaneous Publicity
Production house Spontaneous has accomplished a creative
tour-de-force in producing an animated television campaign for
the Pennsylvania Department of Health. This public service campaign
consists of two thirty-second spots 'Chase' and the entirely CG
'Surprise', intended to offer assistance to expectant and new mothers
facing childcare crises. Using a stork as the embodiment of impending
pregnancy, a creative team led by Lawrence Nimrichter, Spontaneous'
Director of Animation, artfully crafted an unforgettable spot as
they brought the emotionally charged concept to life on screen.
Nimrichter and the rest of the team created 'Surprise' entirely in
CG as a way to fully demonstrate their creative talents. Created
using Softimage|XSI, creative energy flowed into every detail at
each stage of the production process. The result: the evolution of
'Surprise' parallels that of a feature, in its quality.
Credits
Advertising Agency: Neiman Group
City/State: Harrisburg, Pennsylvania
Exec CD: Rudy Banny
Group CD: Buffy McCoy kelly
Producer: Frank Arendt
Copywriter: Rich Hilbert
Art Director: James Madsen
Production Company: Spontaneous
Managing Director/Executive Producer: Maribeth Phillips
Creative Director: Juan Delcán
Director: Lawrence Nimrichter
Senior Animator: Michael Donovan
Animator: Wei Louie
Animator: Walter Lubinski
Animator: Gonzalo Escudero
Animator: Sung Kim
Director of Visual Effects: David Elkins
Producer: Zu Al-Kadiri
Matte Painter: Reneé Morel
Music Production Company: Big Science
City/State: New York
Sound Design Company: Big Science
City/State: New York
Related Links
Spontaneous
Source: Spontaneous |
