Mill Goes to Edge of the World for Landrover
Posted 3 November, Lisa Thurston
Screen shot courtesy Beam.TV
The Mill has created the edge of the world entirely in 3D for Kevin Thomas's new Landrover spot ‘Edge'. In a stylish story of an epic journey spanning east to west, metropolis to countryside, desert to Arctic, our Landrover driver passes by all manner of life in his quest to reach his destination. He finally steps out of his car to breath-in the dramatic drop at edge of the world. The camera pulls out to reveal a spectacular ledge of layered geology floating in vast emptiness. The ad airs in the UK from Monday 1st November.
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The final ‘money shot' was created entirely in CG. The car was shot on a flat plane at an angle whereby the land could be ‘sliced off' in order to create the effect of ‘the edge of the world'. The sheer drop, showing layers of various rock, was modeled in 3D and then fleshed out by painting a detailed texture map onto its surface. Reference for these textures came from digital stills taken on location in Argentina by The Mill's VFX supervisor, Andrew Proctor.
Andrew also used these stills as starting points for creating digital mattes. Background plates were provided by hi-res stills pulled from Paul Harrison's telecine session. To finish off this immense and magnificent 3D shot, a dynamic camera move was choreographed using a 3D camera to illustrate the apparently endless scale of the environment.
Agency: Rainey Kelly Y&R
Creatives: Mark Roalfe, Ben Priest Producer: Jody Burrows
Prod Co: Thomas Thomas
Director: Kevin Thomas
Producer: Billy Jones Film Editors: Brian Dyke
Editor: Brian Dyke
Facility House: The Mill
Producer: Helen Weil
3D Producer: Satoko Iinuma
Telecine Artist: Paul Harrison
Shoot Supervisor: Andrew Proctor
Lead Flame: Neil Davies/Chris Knight
Flame Assist: Richard Betts
3D Animator: Andrew Proctor
Source: The Mill & BEAM.TV